Web Archives - Justin Masse https://www.justinmasse.com/portfolio_categories/vertical-portfolio/ Lead Technical UX Designer Wed, 20 Nov 2024 01:07:05 +0000 en-CA hourly 1 https://wordpress.org/?v=6.9.4 https://www.justinmasse.com/wp-content/uploads/2025/02/cropped-apex-featured-image-16x9.jpg.adapt_.crop16x9.1023w-32x32.jpg Web Archives - Justin Masse https://www.justinmasse.com/portfolio_categories/vertical-portfolio/ 32 32 ISPY https://www.justinmasse.com/portfolio/ispy/ Tue, 05 Nov 2019 05:45:50 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3904 The post ISPY appeared first on Justin Masse.

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Adblitz

Watch, Vote, and Share

Client

Google

Project Date

January 2016

Category

Web

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WEBSITE

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]]> Google Thinkbrand https://www.justinmasse.com/portfolio/google-thinkbrand/ Tue, 05 Nov 2019 04:38:22 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3872 The post Google Thinkbrand appeared first on Justin Masse.

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Thinkbrand

A Guide to Immersive Storytelling

Google Canada needed an onbrand web solution to build a closer relationship with Canadian marketers and agencies. They had been doing individual workshops with teams, and invited CEO’ during a 2013 event called ‘Think Insights’. To extend their reach and drive engagement with agencies and marketers they executed a Toronto based week-long conference – Google Think Brand Week.

Client

Google

Project Date

May 2014

Category

Design · Web

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Simplicity in Motion

Responsive Cards

When the user hovers over each action item they rise off the page and display a call to action to the user.

Cards in Transition

We wanted the user to have a seemless experience, with the interfaces chaning to the users navigation needs. That’s why, when the user selects a card from the home page, we get a direct correlation from the item clicked to the new content displayed.

Navigation that just Makes Sense

Navigating through the different card levels was very important to us. We did not want users to have to back out to explore another topic and we also wanted the user to have an understanding where they were at all times. The navigation we came up with shows which of the six cards they are currently exploring, and provides additional feedback by blinking when the user changes cards. In addition the bar changes colors based on the colors assigned to each topic and it is accessible using mobile gestures and keyboard commands.

Better then a Lightbox

In the spirit of keeping the experience fluid, rather then building a lightbox when the user selected a video, we manipulated the content bringing back the idea of direct correlation.

Desktop Experience

Mobile Experience

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]]> Brière BLT https://www.justinmasse.com/portfolio/briere-blt/ Tue, 05 Nov 2019 04:33:22 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3868 The post Brière BLT appeared first on Justin Masse.

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Briere BLT

In Hockey, Some Lines are just Unbeatable.

Client

McDonalds

Project Date

April 2014

Category

Web

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EXPERIENCE
ENGLISH WEBSITE
FRENCH WEBSITE

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]]> Dollar Drink Days https://www.justinmasse.com/portfolio/dollar-drink-days/ Tue, 05 Nov 2019 04:26:46 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3864 The post Dollar Drink Days appeared first on Justin Masse.

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Dollar Drink Days

Dollar Drink Days are BACK!

Client

McDonalds

Project Date

May 2014

Category

Web

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EXPERIENCE
ENGLISH WEBSITE
FRENCH WEBSITE

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]]> McDonalds Coupons https://www.justinmasse.com/portfolio/mcdonalds-coupons/ Tue, 05 Nov 2019 04:10:11 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3856 The post McDonalds Coupons appeared first on Justin Masse.

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McDonalds Coupons

Crave & Save

McDonalds Canada releases coupons every quarter each year for each province providing its customers with special deals. What was special about March DM is that it was built from the ground up resolving various issues and complaints of the old system while adding much needed features for the sustainability and expansion of the coupons program.

As McDonalds expands its coupons program and finds more ways to connect with its users we wanted to ensure that the coupons promotional page was ready to expand with them. It will be exciting to see the page evolve and expand in the coming months.

Client

McDonalds

Project Date

March 2014

Category

Web

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EXPERIENCE
ENGLISH WEBSITE
FRENCH WEBSITE

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]]> Steak on Demand https://www.justinmasse.com/portfolio/steak-on-demand/ Tue, 05 Nov 2019 04:02:13 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3852 The post Steak on Demand appeared first on Justin Masse.

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Steak on Demand

Time Jump to Taste.

Client

McDonalds

Project Date

March 2014

Category

Design · Web

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EXPERIENCE
ENGLISH PROMO WEBSITE
ENGLISH PROMO WEBSITE

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]]> Winter Olympics https://www.justinmasse.com/portfolio/winter-olympics/ Tue, 05 Nov 2019 03:38:25 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3847 The post Winter Olympics appeared first on Justin Masse.

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McDonalds Winter Olympics 2014

Because We’re Fans

Client

McDonalds

Project Date

January 2014

Category

Web

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EXPERIENCE
ENGLISH WEBSITE
FRENCH WEBSITE

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]]> McRib https://www.justinmasse.com/portfolio/mcrib/ Tue, 05 Nov 2019 03:23:12 +0000 http://www.justinmasse.com/?post_type=portfolio&p=3844 The post McRib appeared first on Justin Masse.

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McRib

I’m Sooooo McRib! You’re Sooooo McRib!

Client

McDonalds

Project Date

October 2013

Category

Web

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EXPERIENCE
WEBSITE

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]]> 140 Character Films https://www.justinmasse.com/portfolio/140-character-films/ Sat, 26 Oct 2013 11:17:16 +0000 http://www.brandexponents.com/wynn/?post_type=portfolio&p=22 The post 140 Character Films appeared first on Justin Masse.

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140 Character Films

Grab Your Popcorn & Enjoy Our 140 Character Films

McDonald’s wanted to create a campaign to reward their fans on Twitter and Facebook for their support and love, who happened to be fun-loving, social network-addicted, Likes-obsessed, narcissistic millennials.

Idea. As Warhol once stated that everyone would one day be entitled to their 15 minutes of fame, we transported this idea to the world of today and decided to give our fans 140 characters of fame.

Execution. They were able to tweet their own 140-character script using at least one of McDonald’s characters, for a chance for it to be made into a super short film.

Results. We received 100 creative tweets a day and created one film a day for the length of this successful 12-day campaign.
The winner of the film festival was Fannie Lam with her “Jungle Brothers and the Ladyfries”.

Client

McDonalds

Project Date

August 2013

Category

Web

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PROMOTIONAL VIDEO

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